to reshape them, and often they were products, 
collaborations, which sometimes didn’t end up very 
well. He and a collaborator dialoguing back and 
forth, or monologuing back and forth, as the case 
may be.

As for the lasting impact of his ideas, that’s a very 
difficult question. I almost think that the thing that 
McLuhan perhaps would want to have as a lasting 
legacy is his insistence that people try to 
understand their environment more clearly, and 
particularly not to substitute moral judgment for 
insight into actually what is happening.